Our Story
Our Story
Established in 2018, a mother-daughter pow-wow team took to the streets of inner Melbourne to purchase "some" stock in the hope of starting an online fashion business. With no website and no idea how to run an ecommerce site just a love for fashion, we hoped for the best!
ID Boutique is based in Melbourne. We have an online store and a bricks and mortar store located in Templestowe. Specialising in stylish women’s clothing and accessories. We stock beautiful pieces that you will want to wear again and again.
We carefully select our garments to have great quality fabrics and amazing pieces with an affordable price tag keeping in mind the everyday woman.
It's no secret that online shopping has taken the world by storm. It's our aim to leave women feeling confident in what they wear. Our inspiration is to provide timeless, relaxed, and casual everyday pieces to make each individual feel assured that they have selected the right piece. We like to think that with each piece we select, you can wear a pair of sneakers during the day and pair it with a pair of heels for that night time event.
We pride ourselves on our customer service and want everyone to have a great experience when shopping with us.
Our style at ID Boutique is so versatile, we buy for everyday wear and love that each piece we buy can be worn for comfort and can be transformed into a perfect night out look.
Please reach out to us if you need help with sizing or choosing the perfect piece. We are more than happy to assist.
We love what we do and thank you for supporting our small business.